学文网商务英语高级必备口语参考资料
英语口语是被英语国家人民普遍应用的口头交流的语言形式。英语口语通常是通过声音传播的。英语文学作品中也常以书面形式记叙英语口语。以下是为大家整理的商务英语高级必备口语参考资料，仅供参考，大家一起来看看吧。
商务英语高级口语参考资料 1
1. The importance of making customers feel valued
A: in my opinion making your customers feel valued is very important. First, It can maintain the customer’s loyalty to your products so that you can further strengthen your company’s customer base. Second, valued customers often pay their attention to your company’s development and they would like to give you some advice or suggestions which you can use to further promote the quality of your company’s products or services. This will in turn help you to attract more customers and make them feel valued. Therefore I believe that making your customers feel valued is of great importance.
2. The importance to a company of controlling expansion
A: it is very important for a company to control its expansion. First, if a company expands too fast without any control it will soon face a variety of problems. For example the budget of this company will become tight because it has to spend money in setting up branches or recruiting more employees. Besides, the structure of this company will become more and more complex which will probably lead to the lack of efficiency in terms of communication, responsiveness and leadership. On the contrary if a company can keep itself at a reasonable size which keeps up with its development, high efficiency will be achieved in the operation and management of the company. Therefore, this company will have a better chance to develop itself.
3. How to ensure that agents maintain a high level of effectiveness when representing a company
A: there are several methods we can use in order to make our agents maintain a high level of efficiency. First, we must enhance our agents’ awareness that they are parts of the company and what they do and say when representing our company is of great importance to the development and benefits of the company. In this way we can improve our agent’s work ethics and give them clear objective. Second, we can train those who are lacking of experience or skills to improve the level of their effectiveness. Third, we can build an incentive system in our company to encourage our agents to maintain high level of effectiveness. Of course those who are unwilling to work hard will be punished or even fired.
4. The importance of planning work time effectively
A: first an effective timetable planned by the company can avoid unnecessary time-consuming work which will have to be done by more staff than necessary. Therefore individual efficiency can be achieved. Second, an effective timetable explains in detail every step the staff need to follow to finish the work and the exact time they will spend, which will enable the staff to get clear idea about the time limitation and to finish every step before deadline. Therefore the production or service of the company will go at a fast pace.
5. How to ensure inter-departmental co-operation on new projects
A: to ensure inter-departmental co-operation on new projects the first thing we should do is to set up a clear objective among all departments. Everyone in every department should know exactly what the company will do with these new projects, what the company expects from the new projects and what each department should do during the inter-departmental co-operation. Second, an intra-net should be built in the company so that every department will have the chance to communicate with others about their plans on the new projects. In addition, different ideas can be discussed and final decision can be made on net. Third, a sound environment of teamwork should be encouraged and special attention should be paid to establishing inter-departmental teamwork spirit.
商务英语高级口语参考资料 2
1. How to balance company growth with production capacity
A: in order to balance company growth with production capacity we must keep our production capacity at an appropriate level so that it can promote the growth of our company. If we pay too much attention to the development of production capacity while neglecting the possible harms it can cause we will have to face the stagnation in the grow of our company or the growth bubble which will eventually burst. If we accelerate our production capacity without any consideration of the current market demand or current situation of the company’s sales we will definitely increase our inventory which will cause the break of the cash flow.
2. How to achieve and maintain high motivation among a workforce
A: first set up an incentive mechanism within the company to ensure that every highly-motivated employee is awarded. Second try to produce a healthy and sound environment within the company to ensure that every employee know the importance and benefit of keeping high motivation in his or her job. Third help very employee to plan his or her future career within the company to make them sure that they are paid close attention to by the company and they will have a better future if they stay with the company.
3. The importance of training staff in how to use new technology when introducing it into the workplace
A: it is a very important step to train your staff in how to use the new technology. First of all most of your staff won’t be familiar with this technology since it is new and unless you train them they will spend much more time in getting used to it. Therefore your training is worthy in getting your staff to understand the new technology. Secondly you still won’t enjoy the high efficiency brought up by the new technology if you can’t achieve the perfect combination of your staff and the new technology which is only possible through training. The last but not the least you can improve your staff’s ability to harness the new technology through your training program and make them more confident in their work, which will definitely enhance the efficiency of your company.
4. How to maintain good relationships with suppliers
A: first improve your cooperation with your supplier. It is not just a simple deal you make with your supplier. That is to say you should do your business with your supplier on the basis of equality mutual respect and mutual benefit. Second try to let your suppliers know that you are willing to establish the long-term relationship with them so that they are more confident with the current business with your company. Third it is your PR department’s job to communicate with your suppliers on the regular basis and enhance the friendly relationships between you and your suppliers.
5. How to achieve a strong visual impact in advertising
A: first we should use an impressive and unique color design or slogan in our advertising. Each of them is expected to achieve strong visual impact which will make your advertisement a complete one-off. In addition, we can apply multi-media technology to our ad to achieve some special visual effects such as 3D animation.
商务英语高级口语参考资料 3
1. Customer relation: the importance of offering incentives to customers
Offering incentives to customers can help you to strengthen your customer base and enhance customer loyalty. If you offer incentives such as vouchers, complementary tickets, miles, gifts in the promotion or sales, you will attractive more customers and get them buy your products or services. At the same time the image of your company will be improved and your brands are more likely to be known by customers.
2. Product promotion: how to ensure that products are promoted effectively at international trade fairs
You should send a professional team of experts to arrange the promotion at the trade fair. They must be familiar with the products you want to promote at the fair. Meanwhile they must be good at dealing with clients especially foreign clients.
You should use advanced technology to display your products at the fair. Necessary equipments such as DVD, overhead projector, high-definition screen can help you demonstrate the quality, function and specification of your products.
You should design your show room and stand carefully to attract more customers. Your stand should be put up at an obvious place so that every customer can get an easy access to your products.
3. How to reduce labor turnover rates
In order to reduce labor turnover rates we must take the following effective measures:
Set up a clear staff appraisal process to make sure that the performance of every staff can be evaluated openly and honestly and their promotion is based on their contribution to the company. Thus no one will complaint about unfair promotion which once forced some of your staff to leave their jobs.
If permits enhance the staff benefits including their base pay annual bonus and other benefits. An incentive system should also be necessary to encourage the staff to work with the company longer.
Improve the work environment of your company or factory. Try to foster a spirit of mutual help among your staff and let them understand that the company or factory is far more than just a workplace. It’s afamily?where?all?members?are?supported?and?valued.
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